WS23 is the retail brand presence of Free Lanka Trading Company (Pvt) Ltd, a business house synonymous for being recognized as a pioneer wine and spirits importer in Sri Lanka. Established in 1970, WS23 is part of being the oldest distribution licensee in the country. Working in collaboration with many prestigious producers from all over the world, the company supplies the local wine market with an excellent range of Wine and Spirit Products.
Based on volumes, the company’s priority customers include Corporates, diplomatic missions, premium hotel chains, five-star hotels, restaurants, nightclubs, bars, bistros, and supermarkets – both in the capital Colombo and outstations.
Free Lanka Trading Company (Pvt) Ltd has and continues to partner with prestigious world renowned brands who are eager to enter the Sri Lankan wines and spirits market. The company fosters long-term working relationships with its partners and invests time and energy into launching their products to the market. The company is fuelled by an experienced and passionate team of marketeers who in partnership with their foreign principals strive to promote success in sales and establish brand recognition within the Sri Lankan wines and spirits markets. WS23 which is the retail arm, extends this reach to Corporates, non-licensees and consumers.
Free Lanka Trading Company (Pvt) Ltd is the sole distributor for world-renowned wine and spirit brands of veteran suppliers such as Marie Brizard International, E&J Gallo, Baron Philippe De Rothschild, Maison Louis Jadot, Vignerons Ardechois, Grands Chais de France, Gruppo Cevico, Campagnola, Terre Del Barolo, Langguth Blue Nun, Santa Carolina, Perlino, Treasury Wines, Illva Soronno, Leopards Leap and Lanson Champagne
The prestigious “National Mixology Challenge”, a well renowned bar-tending competition that is highly popular in the bar-tending circles; is the brainchild of Free Lanka Trading Company (Pvt) Ltd. The competition is a gateway to all the youngsters who are eager to enter the hospitality industry. The competition has been conducted consecutively for 26 years, incorporating novel concepts with the aim of setting industry benchmarks in order to train and develop the talented Sri Lankan youth to be on par with the international hospitality standards.
Free Lanka Trading Company (Pvt) Ltd is a subsidiary of the Free Lanka Group, which has established business interests in the areas such as dimension stone (Marble & Granite), real estate, retail duty free, and wines and spirits.