MARTINI Extra Dry’s rare woods, herbs, citrus and raspberry extracts are the pillar of the 20th century’s defining drink: the Dry Martini cocktail. First introduced on New Year’s Day 1900, after 10 years of development by Luigi Rossi’s sons, MARTINI Extra Dry has at its heart the violet-scented tartness of Florentine Orris – iris roots grown for three years before being sun-dried. Martini Extra Dry was launched on New Year’s Day 1900. Elegant, delicate and very cool. For many it is the essential ingredient and the perfect mixer. Characterized by its pale colour and fresh and fruity aromas – together with a sharp perfume and a tantalizing sweetness.